The New Rules of PR Measurement

This infographic put together by a marketing firm called Onboardly helps define the new rules of PR measurement. This is an ongoing conversation that seems to change daily.

The image below depicts what’s important (and what’s not) when it comes to ROI. The upshot? Brand awareness, audience perception and its impact on your bottom line. Have a read.

http://onboardly.com/startup-pr/pr-metrics-that-matter-infographic/’>PR Metrics That Matter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s